Interview with Sara Mattens & Jeffrey Croese (Virtuele Straat)
During the Summit, Digital Pioneers will present their projects and ideas every hour in the Hall of Trouw Amsterdam. On Thursday 28 October 14.15 hrs Sara Mattens & Jeffrey Croese will tell us all about de Bijlmer and how to make virtual artworks with the tools they designed within the Virtuele Straat van Sculpturen project. We interviewed Sara and Jeff shortly about themselves and the project…
- Please tell us a little about yourself…
“We are Jeffrey Croese and Sara Mattens, together we form vinger.nl. As a creative studio we work on strategy and concept and give ideas shape in the form of film and design. We do diverse projects, mainly in the cultural, artistic and social domain. Ofcourse we do not stand alone and work with a whole bunch of other creatives, no fingers no fist..”
- How and why did you start The Virtual Street?
“We started www.devirtuelestraat.nl because of the Street of Sculptures, an international art biennale in the public space of the Amsterdam Bijlmer. Our project is part of the first biennale in 2009. In this project we wanted to link fysical and virtual worlds and present the work of both local and international artists in the context of our fine but underestimated neighbourhood, the Bijlmer”.
- What can we do with www.devirtuelestraat.nl?
“People with an interest for art -whether they are makers, lovers or wanderers- are welcome on the Virtual Street. Artworks in public space of Amsterdam Zuidoost are digitally disclosed and more information, audio and visuals are offered. Also Bijlmer artists are invited to participate by making artworks especially for the virtual domain. An important aspect here is to develop means that enable visitors to leave their creative traces aswell. www.thevirtualstreet.nl is open to everybody anywhere, and on the streets of Bijlmer people can also use their smartphones to discover the Virtual Street in AR by the Layar app”.
- How does www.devirtuelestraat.nl stimulates social innovation?
“We aim at an active and fun form of art experience and creation in the Bijlmer. We now have a platform for virtual and fysical art in and by the Bijlmer”.
- What are you going to bring and get at the State of Social Media Summit?
“We are excited to introduce our project to the public of the Summit. Not only because we believe in it, but also because we need a lot of knowledge, skills and help to make it happen in a meaningfull way”.
Interested in hearing more about Jeff & Sara and making virtual artworks? Meet them at the Summit!
- Register for the Summit
- More info about the presentations
Photo by Kennisland.
